AMA says " Sales management is the planning, direction, control of the personal
selling activities, of a business unit, including recruiting,
selecting, training, equipping, assigning, routing, supervising, paying,
and motivating as these tasks apply to sales force. It involves three
interrelated processes :- (1) formulation of a strategic sales program,
(2) implementation of the sales program and (3) evaluation and control
of sales force performance."
The thing what we see here clearly is that Vaseline doesn't do personal selling of any sorts.
The company does have it team(s) that take care of the sales and distribution, but it is never personal selling. Product is routed thorough wholesalers and retailers to the consumer at every possible location. The local vendors choose the product to sell on their on discretion and the company doesn't pay them for that.
The thing what we see here clearly is that Vaseline doesn't do personal selling of any sorts.
The company does have it team(s) that take care of the sales and distribution, but it is never personal selling. Product is routed thorough wholesalers and retailers to the consumer at every possible location. The local vendors choose the product to sell on their on discretion and the company doesn't pay them for that.
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