Thursday, 19 September 2013

Pricing

Generally pricing is the process of determining what a company will receive in exchange for its products. Factors determining the price of a product are manufacturing cost, market place, competition marker condition and quality of product. As the major revenue generator in the four Ps of marketing, it influences customers choice for the product; whether to but or not.

The Vaseline petroleum jelly is available in 5 variants and are priced differently.

The four variants are available in uniform quantity and price :
Variant (weight)
Price (in Rs.)
Pure White Jelly (85 gm)
Rs. 35
Petroleum Jelly Baby (85 gm)
Rs. 88
Petroleum Jelly aloe fresh (85 gm)
Rs. 80
Petroleum Jelly Cocoa butter (85 gm)
Rs.98
Petroleum Jelly Germ safe (85 gm)
Rs. 78


 

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