Holistic Marketing
The holistic marketing concept is based on the development, design and complementation of marketing program, processes and activities that recognizes the breadth and interdependencies. Holistic marketing recognizes that “everything matters” in marketing. Holistic marketing is very complex concept or integrated form of marketing in which we consider every aspect of marketing whether it is internal or external.
Integrated Marketing has been discussed in the previous post.
Relationship Marketing deals with building relationships with all stakeholders of the company, which will include customers (consumer is the king), employees (they are the heart of HUL), suppliers (relationship based on mutual benefits), competitive firms (market share is declining), society at large (with CSR initiatives).
Internal Marketing the employees are the one who keep the brand, the company running and they believe in the brand, so they are first customers of the brand. Brand makes sure that the employee finds his/her goals aligned with the goals of the company. It involves creating harmony, coordination and ownership among employees.
Socially Responsible Marketing HUL invests in research working with nutrition and health specialist in its 'ready to eat' food business striving to reduce salt to the recommended dietary levels, reduce trans fat from vegetable oil, sugar from ready to drink teas. The packaging for Vaseline has been reengineered not only to cut plastics, reducing energy consumption but also made the product visually more appealing and functional. These initiatives not only position the products distinctively vis-à-vis the competitors and enhances brand equity, but also ensures well being of customers and the environment.
As it is rightly said by Lord Stark of Game of Thrones "The Winter is Coming". Vaseline Petroleum jelly is a product which is here to stay. The way the Vaseline has approached the problem faced by everyday man/woman during winter season has made it the Numero Uno in the personal skin care space.
The holistic marketing concept is based on the development, design and complementation of marketing program, processes and activities that recognizes the breadth and interdependencies. Holistic marketing recognizes that “everything matters” in marketing. Holistic marketing is very complex concept or integrated form of marketing in which we consider every aspect of marketing whether it is internal or external.
Integrated Marketing has been discussed in the previous post.
Relationship Marketing deals with building relationships with all stakeholders of the company, which will include customers (consumer is the king), employees (they are the heart of HUL), suppliers (relationship based on mutual benefits), competitive firms (market share is declining), society at large (with CSR initiatives).
Internal Marketing the employees are the one who keep the brand, the company running and they believe in the brand, so they are first customers of the brand. Brand makes sure that the employee finds his/her goals aligned with the goals of the company. It involves creating harmony, coordination and ownership among employees.
Socially Responsible Marketing HUL invests in research working with nutrition and health specialist in its 'ready to eat' food business striving to reduce salt to the recommended dietary levels, reduce trans fat from vegetable oil, sugar from ready to drink teas. The packaging for Vaseline has been reengineered not only to cut plastics, reducing energy consumption but also made the product visually more appealing and functional. These initiatives not only position the products distinctively vis-à-vis the competitors and enhances brand equity, but also ensures well being of customers and the environment.
As it is rightly said by Lord Stark of Game of Thrones "The Winter is Coming". Vaseline Petroleum jelly is a product which is here to stay. The way the Vaseline has approached the problem faced by everyday man/woman during winter season has made it the Numero Uno in the personal skin care space.
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