Product Information

Vaseline Petroleum Jelly

 

Keeping skin amazing since 1870

Petroleum jelly, petrolatum, white petrolatum, soft paraffin or multi-hydrocarbon, CAS number 8009-03-8, is a semi-solid mixture of hydrocarbons (with carbon numbers mainly higher than 25), originally promoted as a topical ointment for its healing properties.

The raw material for petroleum jelly was discovered in 1859 in Titusville, Pennsylvania, United States, on some of the country's first oil rigs. Workers disliked the paraffin-like material forming on rigs because it caused them to malfunction, but they used it on cuts and burns because it hastened healing.
Robert Chesebrough, a young chemist whose previous work of distilling fuel from the oil of sperm whales had been rendered obsolete by petroleum, went to Titusville to see what new materials had commercial potential. Chesebrough took the unrefined black "rod wax", as the drillers called it, back to his laboratory to refine it and explore potential uses. Chesebrough discovered that by distilling the lighter, thinner oil products from the rod wax, he could create a light-colored gel. Chesebrough patented the process of making petroleum jelly by U.S. Patent 127,568 in 1872.

Vaseline a brand of petroleum jelly based products owned by Anglo-Dutch company Unilever.

The word "vaseline" is believed to come from German Wasser (water) + Greek έλαιον [elaion] (oil) + scientific-sounded ending -ine

Vaseline was made by the Chesebrough Manufacturing Company until the company was purchased by Unilever in 1987.

Parent Company	HUL (Unilever)
Category	FMCG
Sector	Personal Care
Tagline	Keeping skin amazing since  1870
USP	Developing products to keep skin amazing
Segment	Personal Skin Care products
Target Group	Middle class all age groups for skin care
Positioning	Nobody knows skin- and how to keep it as its healthy best- better  than Vaseline